Split one link across several destinations
Give each destination a share of the traffic and let one short link divide the clicks between them. ClikSo splits the traffic and counts it — it does not claim to pick a winner for you.
Pro and above · No credit card required
Quick answer
What is a link rotator?
A link rotator is one short link that sends each click to a different destination URL according to weights you set. ClikSo draws a destination at random on every request, in proportion to those weights, so a 60/40 split sends roughly 60% of clicks to the first URL. It splits traffic; it does not calculate a winner.
- Any weighting you like — the form keeps the split at 100%
- 60 / 40Any weighting you like — the form keeps the split at 100%
- A split only fires if no country rule and no device rule matched
- Rule 3 of 3A split only fires if no country rule and no device rule matched
- A variant is drawn on every click — there are no sticky sessions
- Per requestA variant is drawn on every click — there are no sticky sessions
- Bitly offers no link rotation or A/B testing on any tier
- Not on BitlyBitly offers no link rotation or A/B testing on any tier
- Weighted splits across two or more destinations, set as percentages that total 100
- Available from the Pro plan, $14.99/month billed yearly or $18.99 monthly
- The split runs last — only if no country rule and no device rule matched first
- No sticky sessions: the draw happens per request, so a returning visitor can be re-bucketed
- No winner declaration and no significance test — you read the Top Destination Links breakdown
How to split a short link between destinations
Five steps. The fifth one is where this differs from a CRO platform, so read it before you plan a test.
Create the link and switch on A/B Testing
Start from any short link. Turning on A/B Testing adds a list of variants underneath the destination field — the short URL itself does not change, so a link you have already shared can become a rotator.
Add your destinations as variants
Each row is one variant: Variant 1, Variant 2 and so on, each with its own URL. Two identical URLs are rejected before the link saves. If you want the page you are already using to stay in the test, add it as one of the variants.
Set the weight on each variant
Every variant carries a Weight %, and the form rebalances the others so the split always adds up to 100. Two variants start at an even split; change one and the rest adjust around it.
Share the link and leave it running
Each click draws one variant at random in proportion to the weights, in the Cloudflare data centre nearest the visitor. Decide up front how long the test runs, and resist reading it every morning — early leads reverse routinely.
Compare destinations in your analytics
The Top Destination Links breakdown shows how many clicks each variant URL received over the date range you pick. ClikSo does not calculate significance or declare a winner — it gives you the split and the counts, and the judgement stays with you.
What people use a rotator for
Dividing traffic is useful well beyond testing — sometimes you just want one link to feed several places.
Landing page tests
Point one link at two versions of the same page and divide the traffic, without deploying a testing script to the site or asking anyone to change the page template.
Offer and pricing page tests
Send half the clicks to the annual-first pricing page and half to the monthly-first one, from the same link in the same campaign, and compare what happens after the click.
Risk-limited rollouts
Put 10% of traffic on a new checkout or a rebuilt page and 90% on the one that already works. If the new one misbehaves, nine visitors in ten never saw it.
Email and newsletter creative
One link in the newsletter, two destinations behind it. Useful when your email platform can split a subject line but not the page the link leads to.
Sharing enquiries between people
Divide a booking or contact link evenly between two calendars or two reps, so one inbox does not take everything.
Rotating evergreen content
Keep one link in a bio or a pinned post and rotate it across several pieces of content by weight, giving the newest one the largest share.
Weighted splits, worked through
The weight is the share of clicks a destination receives.
- example.com/a60%the page that already works
- example.com/b30%the challenger
- example.com/c10%a rollout you can call back
Add a variant and the form re-splits evenly, keeping the total at 100.
50 / 50
34 / 33 / 33
How long should a split test run?
ClikSo divides the traffic; deciding what the numbers mean is still your job. These are the four things that decide whether a split test tells you anything at all.
Fix the duration before you start
Stopping a test the moment one variant is ahead is the most common way to reach a wrong conclusion. Early leads reverse routinely, so pick an end date at the outset and hold to it.
Run at least one full business cycle
One to two weeks is the usual minimum, so that weekday and weekend behaviour, payday effects and your own posting schedule all appear in both variants rather than in only one.
Small differences need a lot of traffic
A change that moves a conversion rate from 4% to 6% shows up in far less traffic than one that moves it from 4% to 4.3%. If a link gets a few dozen clicks a week, no split test will settle a small difference — use the rotator to rotate, and test where the volume is.
Measure the outcome, not the click
Clicks per variant tell you the traffic was divided as you asked. What you actually want to know — sign-ups, purchases, replies — happens on the destination. Give each variant its own utm_content value so your site analytics can tell them apart.
ClikSo does not compute statistical significance, and a page that implied otherwise would be selling you something it does not have. Use a significance calculator or your analytics tool for that part, and the UTM builder to keep the variants apart once the click lands.
Link rotators across link shorteners
Dub.co does more here than we do — it picks a winner. It also costs $81/mo to reach. Both things are true.
| Capability | ClikSo | Bitly | Dub.co | Short.io | Replug |
|---|---|---|---|---|---|
| Rotates one short link across multiple destinations | |||||
| Cheapest plan that includes it | $14.99/mo (Pro) | Not available | $81/mo (Business) | On paid plans | $23/mo (Scale) |
| You set the share of traffic each destination gets | Not documented | ||||
| Automatically names a winning variant | Not available | Not documented | Not documented | ||
| Country and device rules on the same link |
Competitor details taken from each provider's own published pricing and documentation, last verified 16 September 2026. Prices shown are the per-month cost when billed annually. “Not documented” means the vendor's own documentation does not state it.
Good to know
- There is no variant-versus-variant results view. ClikSo does not run a significance test or declare a winner — you compare variants in the Top Destination Links breakdown in analytics, over the date range of the test.
- No sticky sessions. A variant is drawn at random on every request, so the same visitor clicking twice can be sent to a different destination the second time. Tests that depend on one person seeing one version need a different tool.
- The split runs last. If a country rule or a device rule already matched the visitor, the A/B split does not fire for them at all.
- Every hit counts as a click. There is no unique-visitor or session metric and no bot filtering, so automated traffic lands in the variant totals alongside real visitors.
- A/B splits start on Pro. Free and Starter links cannot divide traffic across destinations.
Traffic splitting by plan
Traffic splitting starts on Pro, the same plan as country targeting and device targeting. On a link that carries all three, the split is the last rule to run.
Frequently asked questions
A link rotator is a short link with more than one destination behind it, dividing clicks between those destinations according to weights you set. It is used to spread traffic across several pages, to roll a change out to a fraction of visitors, or to run a split test where each destination is a version of the same page.
The rotator is the mechanism — one link, several destinations, traffic divided by weight. A/B testing is the practice built on top of it: you change one thing between the versions, send split traffic for a fixed period, then compare a result. ClikSo runs the split and shows the clicks each destination received in the Top Destination Links breakdown, so you can set them against the result you measure on each page.
Set the duration before you start rather than stopping when a variant looks ahead. A common rule of thumb is at least one full business cycle — usually one to two weeks — so weekday, weekend and payday patterns even out. If the link gets only a few dozen clicks a week, treat the split as rotation rather than as a test, because a difference that size cannot be told apart from noise.
No. Bitly offers no link rotation and no A/B testing on any tier, including Enterprise. ClikSo includes a weighted link rotator on its Pro plan, alongside country and device targeting.
The split runs last and only if nothing else matched. Country rules are evaluated first, device rules second and they overwrite the country result, and the A/B split fires only when neither of them applied to that visitor. A link with an iOS rule will therefore never split iPhone traffic.
Pro, at $14.99 per month billed yearly or $18.99 billed monthly. It is the same plan as country targeting and device targeting, and one link can carry all three kinds of rule.
Related features
Or see everything in the full feature list.
Device targeting
One link that sends iPhone users to the App Store, Android users to Google Play and everyone else to your site.
Pro and aboveClick analytics
Country, city, device, browser, OS and referrer for every click — with fifteen filters and no double counting.
On every plan, including FreeUTM builder
Build campaign parameters without hand-writing query strings, and shorten the tagged link in the same step.
On every plan, including FreeLast reviewed 16 September 2026 against the live product. Competitor details come from each provider's own published pricing. See the full feature list or ClikSo vs Bitly.
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